The Steam Localised Currency Beta and Euro Pricing



Creed’s Note: A version of this post recently appeared at I put it up here because a) it’s good filler and b) it’s something all Irish Steam users need to be aware of.


Last week Valve started (an optional) localised currency beta in the Steam store. What this means is that, if you click on the appropriate option on the front page, all prices in the store will be displayed in your local currency and (in another change) inclusive of all applicable taxes. This, at a glance, seems like a good idea. It’s means non-US users no longer have to fiddle with currency conversions to figure out how much they’ll actually be paying. It’s also good for any non-US publishers looking to hawk their titles on Steam, because they’ll no longer see the exchange rate kill off part of their potential earnings (this being something many suspected of discouraging the likes of Ubisoft from bringing thier full catalogue to the platform).




Right now (and it’s important to stress that this is still only a beta) it looks like European customers are expected to pay a little more when it comes to purchases if this becomes a permanent feature of Steam. Simply put, some of Steam’s European pricing now seems slightly inflated when compared to the American listings. By way of an example – as of lunchtime today (15th December) World of Goo currently costs $24.29 including taxes, which at the current exchange rate comes to €17.90. However, with the beta enabled, WoG is priced at a straight up €19.99. The American price is a full ten percent cheaper that the European one. Grand Theft Auto IV is €49.99 or $60.74 (€44.79), again cheaper at with Dollar pricing. The Valve Complete Pack is $121.49, converting to €89.50, but is listed in the beta as €99.99. Again, costlier to those opting for the beta.
But elsewhere pricing seems in line – Far Cry 2 is currently priced $66.81 all in. At the current exchange rate this will cost any European €49.26. But switch to the currency beta and it’s listed as €49.99. So perhaps we can put any discrepancies down to the fact that it is just a beta. But it’s something to keep an eye on. No one in their right mind is going to volunteer to pay more for a game than they need to, so right now I can’t see many Europeans opting in. I’m also told by a few English chums that the sterling pricing is causing similar discrepancies, and apparently there have been some good deals to be had in the last few days. 


One Response to “The Steam Localised Currency Beta and Euro Pricing”

  1. Lukasa Says:

    Oh no! This won’t remain in beta for long, and as a result, we’ll all have to pay more. It’s a simple fact that the sterling is always charged more than the dollar is when it comes to electronics, and it saddens me to see Steam go the same way.

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